Global Marketing Leader

Logan Sivanasen

Data-driven marketing leader with 20+ years of experience driving growth across Big Data, Location Intelligence, OOH, MarTech, AdTech, SaaS, retail, hospitality and digital commerce. Specializing in AI-powered strategy, omni-channel execution, and PLG frameworks.

AI StrategyGrowth MarketingSaaSAdTechMarTechDigital CommerceSix SigmaMBA

20+

Years of Experience

Articles & White Papers

Countries Launched

Certifications

What I work on

Core Focus Areas

Driving business outcomes through strategy and execution.

Growth and Go-to-Market

Positioning, demand architecture, pipeline quality, and revenue alignment across regions and products.

Marketing Systems and Operations

RevOps, measurement frameworks, CMS, data, and AI-enabled workflows that scale execution.

Leadership and Transformation

Building global teams, operating models, and decision discipline in high-growth environments.

Career Journey

Experience

Leadership roles focused on scale, clarity, and execution.

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Global Head of Marketing

Moving Walls • Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia

2024 – Present

Consulting Chief of Strategy & Growth - Project Basis

JomLive • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

2022 – 2024

Insights & Articles

Publications

Thought leadership on marketing, growth, and AI.

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Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook - Ship Faster Without a PR Crisis. Two Lanes, One Log.

Chapter 4 of 5. Old world: if you got something wrong, you could correct it quietly. New world: the screenshot spreads before your team even sees the comment. That's the Synthetic AI era. This chapter introduces the Two Lanes, One Log framework for shipping content faster while keeping high-risk claims defensible.

Mar 2026 · 10 min read

AI in Marketing: Show Me the Return: A Simple Playbook for Proving ROI on AI-Powered Marketing

Chapter 4 of 5. Your CFO does not care how many prompts your team ran last quarter. They care if AI is moving revenue, margin, and efficiency in a way they can explain to the board without sweating.

Jan 202611 min read

AI in Marketing: Content at Scale, Brand Still Intact - How to Use AI for Creative Without Sounding Like Everyone Else

Chapter 3 of 5. The fastest way to kill your brand in 2026 is to let AI write like everyone else. This chapter is your playbook for getting the scale without losing the soul.

Jan 20267 min read

AI In Marketing: Beyond 'Hi {First Name}' - Using AI for Personalization Without Creeping Customers Out

Chapter 2 of 5. Your customer doesn't want a brand that 'knows everything'. They want a brand that remembers the right things, at the right time, for the right reasons.

Jan 20267 min read

Thought Leadership

White Papers

Selected initiatives demonstrating strategy to execution.

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White Paper: The 2026 AI Inflection Series - Chapter 9: The End of SaaS as We Know It?

Chapter 9 of The 2026 AI Inflection Series. SaaS is not disappearing. It is being re-architected from tool access to workflow execution. This paper examines how AI is changing the SaaS model, where old assumptions are failing, and what leaders should do next. Grounded with research and insights from Microsoft, McKinsey, Gartner via Reuters, and Stanford HAI.

Author / Lead

2026-03-03

white-paper

White Paper: The 2026 AI Inflection Series - Chapter 8: Multi-Agent Orgs Replace Human Handoffs with Measurable Execution Chains

Chapter 8 of The 2026 AI Inflection Series explains how multi-agent organizations replace human handoffs with supervised, measurable execution chains. Based on research from Gartner on agentic AI adoption and McKinsey on enterprise AI maturity, this chapter covers the operating model shift, the governance layer you need, and a practical blueprint to deploy one workflow, verify outcomes, then scale.

Author / Lead

2026-02-24

white-paper

White Paper - AI in Marketing 2026: A Leadership Playbook

Most teams moved fast on tools. Results stayed uneven. This white paper distills the 5-part AI in Marketing series into one leadership playbook. It covers why teams still struggle after adopting AI, personalisation that earns trust, content at scale while keeping brand voice and claim control, a simple ROI method leadership accepts, and calm teams and clean stacks that scale. Drawing on research from McKinsey, Gartner, and BCG. Includes free downloadable templates from each chapter, plus three real-world case studies: Starbucks Deep Brew (AI personalization at scale), Coca-Cola Create Real Magic (GenAI with brand guardrails), and BIMBA Y LOLA (measuring AI marketing ROI with Meta Advantage+).

Author / Lead

2026-02-10

white-paper

Credentials

Certifications

Professional credentials and continuous learning.

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Coursera

Vanderbilt University

IBM

Expertise

Skills

Core competencies and technical capabilities.

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Growth and Performance

Ability to lead multifunctional teams in continuous improvement projects
AI for Leadership
Building complex automations & agentic workflows for process optimization.
Customer Relationship Management (CRM)

Brand and Communications

Advanced knowledge of DMAIC methodologies (Define, Measure, Analyze, Improve, Control)
Advanced problem-solving skills
Advanced proficiency in statistical analysis and quality tools
Advanced prompting techniques on multiple Al models.

Data and Analytics

Big Data
Big Data Analytics
Data Analysis
Data-driven Decision Making

What They Say

Testimonials

What colleagues and partners say.

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Get in Touch

Let's talk

Open to conversations on marketing leadership, go-to-market strategy, and building high-performing global teams.

Kuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia