Logan Sivanasen

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White Paper: The 2026 AI Inflection Series - Chapter 9: The End of SaaS as We Know It?

White Paper: The 2026 AI Inflection Series - Chapter 9: The End of SaaS as We Know It?

Chapter 9 of The 2026 AI Inflection Series. SaaS is not disappearing. It is being re-architected from tool access to workflow execution. This paper examines how AI is changing the SaaS model, where old assumptions are failing, and what leaders should do next. Grounded with research and insights from Microsoft, McKinsey, Gartner via Reuters, and Stanford HAI.

Author / Lead

2026-03-03

White Paper: The 2026 AI Inflection Series - Chapter 8: Multi-Agent Orgs Replace Human Handoffs with Measurable Execution Chains

White Paper: The 2026 AI Inflection Series - Chapter 8: Multi-Agent Orgs Replace Human Handoffs with Measurable Execution Chains

Chapter 8 of The 2026 AI Inflection Series explains how multi-agent organizations replace human handoffs with supervised, measurable execution chains. Based on research from Gartner on agentic AI adoption and McKinsey on enterprise AI maturity, this chapter covers the operating model shift, the governance layer you need, and a practical blueprint to deploy one workflow, verify outcomes, then scale.

Author / Lead

2026-02-24

White Paper - AI in Marketing 2026: A Leadership Playbook

White Paper - AI in Marketing 2026: A Leadership Playbook

Most teams moved fast on tools. Results stayed uneven. This white paper distills the 5-part AI in Marketing series into one leadership playbook. It covers why teams still struggle after adopting AI, personalisation that earns trust, content at scale while keeping brand voice and claim control, a simple ROI method leadership accepts, and calm teams and clean stacks that scale. Drawing on research from McKinsey, Gartner, and BCG. Includes free downloadable templates from each chapter, plus three real-world case studies: Starbucks Deep Brew (AI personalization at scale), Coca-Cola Create Real Magic (GenAI with brand guardrails), and BIMBA Y LOLA (measuring AI marketing ROI with Meta Advantage+).

Author / Lead

2026-02-10

White Paper: Agentic Revenue Systems

White Paper: Agentic Revenue Systems

Comprehensive Conclusion to the 5 Chapter Series. A complete synthesis of the Agentic Revenue Systems framework. From revenue loops and adaptive routing to measurable ROI, org design, and cadence. Informed by research from BCG, McKinsey, and Harvard Business Review. Delivered as one practical operating model you can implement.

Author / Lead

2025-12-01 to 2026-01-01

White Paper: The Augmented Leader: Leveraging AI for Strategic Advantage.

White Paper: The Augmented Leader: Leveraging AI for Strategic Advantage.

A leader's blueprint for transforming AI from scattered pilots into enterprise-wide, decision-driving advantage. A comprehensive synthesis of five chapters exploring how leaders can transform AI from isolated experiments into integrated systems that drive measurable business outcomes through decision redesign, governance, and true human-AI augmentation. Informed by McKinsey, Gartner, and Harvard Business Review research on AI leadership and organizational transformation.

Author / Lead

2025-11-01 to 2025-12-01

White Paper: The Growth Blueprint - From Acquisition to Retention Today.

White Paper: The Growth Blueprint - From Acquisition to Retention Today.

Growth has changed, the funnel hasn't. In a world where customers expect value fast, traditional linear models can't keep up. The Growth Blueprint: From Acquisition to Retention reveals a new way to grow, one where marketing, finance, product, and customer success move in sync. This five-part framework shows how to: Replace funnels with self-reinforcing growth loops. Track the metrics that matter to your CFO. Blend product-led precision with human-led trust. Architect a revenue system that prints sustainable profit. Build a retention moat that compounds customer value. Backed by research from McKinsey, BCG, Bessemer Venture Partners, and HubSpot, this white paper turns complex growth into a repeatable, measurable system.

Author / Lead

2025-10-01 to 2025-10-01

White Paper: AI vs Human Craft: Balancing Speed, Soul & Strategy in Modern Marketing

White Paper: AI vs Human Craft: Balancing Speed, Soul & Strategy in Modern Marketing

Artificial Intelligence has given marketers unmatched speed and scale but also new risks. From homogenized content and declining engagement to ethical gray areas, automation threatens the very qualities that make brands resonate: voice, empathy, and originality. Drawing on research from Harvard Business Review on emotional branding and McKinsey on AI adoption patterns, this white paper explores how to strike the right balance, using AI for efficiency while preserving the human craft that drives distinctiveness, trust, and sustainable growth.

Author / Lead

2025-07-01 to 2025-09-01

White Paper: The 2026 AI Inflection - The Agentic Workforce

White Paper: The 2026 AI Inflection - The Agentic Workforce

Most teams will 'deploy agents' in 2026. Then they'll get blindsided by one question: Who's accountable when the agent is wrong. Fast. And confident? That's the inflection point. Not models. Not prompts. Not tooling. The Agentic Workforce is about what happens after the demo. When AI stops drafting. Starts executing. And suddenly your org needs: - Role-bound agents (not general 'do everything' bots). - A formal human override function. - Failure audits that actually hold up in governance reviews. - A real AgentOps layer to keep autonomy safe, measurable, and scalable. Supported by Gartner agentic AI research and Microsoft's Work Trend Index. If you're a CEO, COO, CIO/CTO, CMO, RevOps, Risk, or Compliance leader. This is the playbook to avoid the 'agent chaos' phase and jump straight to compounding reliability.

Author / Lead

2025-07-01 to 2026-01-01

White Paper: The 2026 AI Inflection - AI at Work in 2026: From Productivity Tools to Decision Systems

White Paper: The 2026 AI Inflection - AI at Work in 2026: From Productivity Tools to Decision Systems

Speed isn't the destination. Decision quality is. Most 'AI at work' talk still lives in the productivity era. More drafts. Faster decks. Cleaner emails. This white paper is about the real inflection. 2026 is when AI stops helping you do tasks and starts shaping how your organisation decides. And when AI enters the decision flow, risk is no longer local. It becomes structural. Decisions compound. Small errors scale. Drawing on Microsoft's Work Trend Index and McKinsey research, I break down: • Why knowledge work shifts from execution to decision supervision • The KPIs leaders will report next: Decision Quality, Time Redeemed, Override Rate, Outcome Lift • How middle management gets redesigned, not removed • A practical Decision Quality Index (DQI) scorecard you can copy. If your AI strategy is still 'tools + training,' you're already behind. The next advantage is building decision systems with guardrails.

Author / Lead

2025-06-01 to 2025-12-01

White Paper: The 2026 AI Inflection: AI Revenue Loops 2026

White Paper: The 2026 AI Inflection: AI Revenue Loops 2026

The biggest organizational myth in 2026: Growth means more headcount. It doesn't. It means better systems. This installment is a practical white paper on building AI-driven revenue systems for modern Go-To-Market (GTM) teams. Drawing on BCG, Bain, and McKinsey research, it explains how high-performing organizations move from static funnels to adaptive revenue loops, where agentic AI does more than generate content. It routes work, governs revenue decisions, and improves outcomes over time with RevOps guardrails, clear ownership, and an auditable decision trail. If your AI strategy is still positioned as 'time saved,' you're behind. The board-level questions in 2026 are: Where did margin expand? How did forecast accuracy and revenue predictability improve? And what controls ensure AI scales performance, not chaos? Complimentary downloads included: Unified Revenue Scoreboard, Adaptive Revenue Loop Canvas, Agentic Scoring Spec Sheet, Revenue Permissions Matrix, and 90-Day Pilot Checklist.

Author / Lead

2025-06-01 to 2026-01-01

White Paper: The 2026 AI Inflection - How Reveue and Decision Making Will Change in 2026

White Paper: The 2026 AI Inflection - How Reveue and Decision Making Will Change in 2026

In 2026, AI governance stops being a policy deck and becomes an operating system. If your AI can make decisions at scale, your buyers will ask one question: can you prove control, end-to-end? Chapter 4 of The 2026 AI Inflection is my most practical work yet on building a Trust Stack that survives real enterprise procurement, board scrutiny, and regulatory reality. Incorporating McKinsey's AI guardrails framework and Gartner research. What's Inside: - Decision supervision replaces task execution. AI shifts from copilot to autonomous actor - Accountability shifts from outputs to outcomes. Every recommendation logged, every override explained, every impact measured - Brand safety expands to AI behavior risk. Hallucinations, leakage, spoofing, and drift become reputational events - Guardrails become a competitive advantage. Evidence wins buyers. Included: Trust Stack Implementation Playbook, AI Governance RACI + Board Pack, Model Card + System Card Bundle, Vendor Due Diligence Scorecard, AI Behavior Risk Register + Brand Safety Matrix, Incident Drill Kit + Evidence Pack Templates.

Author / Lead

2025-06-01 to 2026-01-01

White Paper: The 2026 AI Inflection - The New Competitive Moat

White Paper: The 2026 AI Inflection - The New Competitive Moat

AI is everywhere now. The risk is not access. The risk is control. In 2026, AI will ship into production fast, across more workflows and higher-stakes decisions. Informed by McKinsey's AI guardrails research and Harvard Business Review analysis on organizational AI barriers. If you're in Legal, Compliance, or Risk, you'll keep getting the same questions: Who owned the decision? What the AI used to decide? What controls were active? What changed after? When you can't answer, audits get painful, procurement slows, and board confidence drops. This white paper gives you a practical way to stay in control: clear override ownership, monitoring and red-teaming loops, incident drills, and board-ready trust metrics.

Author / Lead

2025-06-01 to 2026-01-01

White Paper - The Future of OOH & DOOH in Japan 2025

White Paper - The Future of OOH & DOOH in Japan 2025

Trends, innovations, and market predictions for 2025 and beyond. An analysis of Japan's rapidly evolving Out-of-Home advertising landscape, covering programmatic DOOH adoption, transit media innovation, and emerging measurement standards in one of the world's most advanced advertising markets.

Author / Lead

2024-10-01 to 2024-12-01

An Open Source Industry Guide - Sustainability in Out-of-Home Media

An Open Source Industry Guide - Sustainability in Out-of-Home Media

This guidebook offers a framework for the OOH sector to embrace sustainability, reduce its carbon footprint, and align with global efforts to combat climate change. Developed in collaboration with industry stakeholders and aligned with the United Nations Sustainable Development Goals.

Author / Lead

2024-04-01 to 2025-01-01

White Paper - WHY OOH MUST BE PART OF YOUR MARKETING PLAN; ADVANTAGES OF OOH MEDIA

White Paper - WHY OOH MUST BE PART OF YOUR MARKETING PLAN; ADVANTAGES OF OOH MEDIA

Out-of-home (OOH) advertising is a must-have in your marketing strategy. Why? Because it delivers numerous benefits that significantly enhance brand visibility and engagement. Research from the Outdoor Advertising Association of America and Nielsen confirms that OOH campaigns ensure maximum exposure to diverse demographics where people live, work, shop, and socialize. This form of advertising generates immediate and lasting impact on consumers, increasing brand recognition and recall. Furthermore, OOH advertising is proven to drive business growth by enhancing brand awareness and facilitating ad recall. Its ability to reach audiences where they reside, drive foot traffic, and boost sales, makes OOH advertising indispensable in navigating the digital landscape.

Author / Lead

2024-03-01 to 2024-04-01

Ebook - Always On DOOH Advertising

Ebook - Always On DOOH Advertising

Your guide to capitalising on real-world intent triggers to drive traffic to your stores or online presence. Explores how Digital Out-of-Home (DOOH) advertising enables always-on, data-driven campaigns that respond to audience behavior in real time.

Author / Lead

2024-03-01 to 2024-03-01

White Paper - The Effectiveness of In-Store Retail Media

White Paper - The Effectiveness of In-Store Retail Media

In-store retail media presents a transformative opportunity for brands to engage consumers effectively at crucial touch points within physical stores. Research from eMarketer and industry analysis shows that as the industry evolves with advancements in technology and consumer behavior, brands can capitalize on in-store media to drive meaningful connections and achieve measurable business outcomes.

White Paper - The Future of OOH Industry in Malaysia

White Paper - The Future of OOH Industry in Malaysia

An analysis of the Out-of-Home advertising industry in Malaysia, exploring trends, opportunities, and market predictions. Covers the growth of Digital Out-of-Home media, programmatic adoption, and the evolving regulatory landscape across one of Southeast Asia's most dynamic advertising markets.