An Open Source Industry Guide: Sustainability in Out-of-Home Advertising
A 50-page open source industry guide on sustainability practices and standards for the out-of-home advertising industry.
Author / Lead
2024-05-01
Overview
The out-of-home advertising industry has a sustainability challenge that has been difficult to address without shared standards. This open source guide provides the frameworks, metrics, and best practices freely available for the entire industry to adopt.
Case Study
The Challenge
OOH operators face growing pressure from advertisers, investors, and regulators without shared standards for carbon measurement and materials reporting.
The Solution
Built the four-pillar sustainability framework and released it as an open source resource to enable industry-wide adoption.
Key Results
Energy, materials, carbon measurement, supply chain
Sustainability Pillars
3 measurement approaches: activity-based, spend-based, and hybrid
Carbon Framework
Released for industry-wide adoption and consistent reporting
Open Source Model
Provides the standards foundation for OOH operators to make credible ESG commitments
Industry Impact
Key Takeaways
50
Pages
4
Sustainability Pillars
3
Carbon Measurement Approaches
Open Source
Industry-Wide Resource
View Document
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Responsibilities
- Led the authorship of the open source sustainability guide for the OOH industry
- Defined the carbon measurement framework for OOH display operations
- Built the supply chain responsibility framework for OOH operators
Outcomes
50
Pages
4
Sustainability Pillars
3
Carbon Measurement Approaches
Open Source
Industry-Wide Resource
