The Effectiveness of In-Store Retail Media: Measurement, Impact, and the Path to Standardization
A 26-page white paper on the commercial effectiveness of in-store retail media networks.
Author / Lead
2024-09-01
Overview
In-store retail media is the fastest-growing advertising channel most brands are not fully measuring. With the market projected to reach $8.5 billion by 2028, the brands and retailers that establish measurement standards now will define the commercial terms for the next decade.
Case Study
The Challenge
In-store retail media lacks the measurement infrastructure that digital channels take for granted.
The Solution
Built the in-store retail media measurement framework covering five approaches and defined standardization requirements.
Key Results
Digital screens, audio, and physical placements
Channel Types
5 methods: footfall, dwell time, sales correlation, recall, panel attribution
Measurement Framework
$8.5B projected market by 2028
Market Size
Industry convergence on common metrics will unlock the next phase of brand investment
Standardization
Key Takeaways
26
Pages
3
Media Channel Types
5
Measurement Approaches
$8.5B
Projected Market by 2028
View Document
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Responsibilities
- Authored the full white paper on in-store retail media effectiveness
- Mapped the measurement landscape across digital screens, audio, and physical placements
- Built the attribution framework for in-store retail media
Outcomes
26
Pages
3
Media Channel Types
5
Measurement Approaches
$8.5B
Projected Market by 2028
