AI in Marketing 2026: The Practitioner's Field Guide
A 12-page practitioner's field guide on applying AI across the marketing function in 2026.
Author / Lead
2025-07-01
Overview
Marketing AI has moved past the hype cycle into practitioner territory. The teams seeing results picked the right use cases and integrated AI into workflows rather than adding it as a separate tool.
Case Study
The Challenge
Marketing teams are overwhelmed with AI options and underwhelmed with results. Tool proliferation without workflow integration creates noise, not leverage.
The Solution
Built a practitioner field guide mapping the highest-impact use cases across four marketing functions.
Key Results
Highest-impact applications mapped across 4 marketing functions
Use Cases
3 stages: tool adoption, workflow integration, system design
Maturity Model
50%+ time reduction in AI-assisted content production
Time Savings
Success metrics defined per use case so teams can measure value before scaling
ROI Clarity
Key Takeaways
12
Pages
4
Marketing Functions Covered
3
Maturity Stages
50%+
Time Savings in AI-Assisted Content Production
View Document
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Responsibilities
- Authored the full field guide on AI applications across the marketing function
- Mapped the highest-impact AI use cases across content, demand generation, analytics, and operations
- Defined the AI marketing maturity model across three stages
Outcomes
12
Pages
4
Marketing Functions Covered
3
Maturity Stages
50%+
Time Savings in AI-Assisted Content Production
