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An Open Source Industry Guide - Sustainability in Out-of-Home Media
White paper or report
Author / Lead
2024-04-01 to 2025-01-01
Overview
This guidebook offers a framework for the OOH sector to embrace sustainability, reduce its carbon footprint, and align with global efforts to combat climate change. Developed in collaboration with industry stakeholders and aligned with the United Nations Sustainable Development Goals↗.
Case Study
The Challenge
OOH industry lacked standardized sustainability practices and carbon measurement.
The Solution
Published open-source guide establishing industry sustainability benchmarks and reduction strategies.
Key Results
-25%
Carbon Footprint Reduction
50+ companies
Industry Adoption
15% operational
Cost Savings
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