First Ever Silicon Valley Growth Marketing Program in Malaysia

In the past couple of years, "Growth Marketing" is a term largely uttered in the industry circles often. Now being a marketer, you've probably been trying to understand the term better by asking among peers and researching. As a result, you might have arrived at a variation of descriptions ranging from accelerated sales, growth hacking, funnel optimisation, and so on.

So by Definition, What Exactly is Growth Marketing?

Marketing has evolved. It is no longer about "Spray and Pray", gimmicks, incentives, influencers, or all of these and more. Marketing today is about acquiring sustainable customer base. Growth without retention isn't growth at all. Growth is more important than ever: for instance, if a typical SaaS business churns out 2-3% of their customers each month, that means they're annual growth should be at least 27%-43% in order to maintain the same revenue.

But how does growth marketing fulfil this need? And what does the role actually entail? Why does growth marketing being construed as the evolved traditional marketing today?

The Definition For Growth Marketing

Growth marketing or hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. A growth hacking team consists of marketers, developers, engineers and product managers that specifically focuses on building and engaging the user base of a business in every part of marketing the funnel that is separated in 5 parts: acquisition, activation, retention, revenue and referral. In the other words, Growth hacking is rapid optimization of a costumer process.

Simply put, it's all about: attracting, acquiring and retaining more engaged customers.

While traditional marketing methods focuses on the top of the funnel, and account-based marketing focuses on key accounts, growth marketing requires focusing on the entire funnel; Above, Through and Below the Line, hypothesise the market fit resulting in the right ICP, target, acquire and retain by providing the required experience.

What Some of the Industry Gurus Have to Say About It

"People need to understand the why before the what. Why are failures a big part of the process? Why does it take longer to get results for one thing over another. Why is this the most important area to focus on?" – Brian Balfour, VP of Growth at Hubspot

"Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth" – Sean Ellis, GrowthX

"You need the kind of objectivity that makes your forget everything you've heard, clear the table, and do a factual study like a scientist would" – Steve Wozniak

"A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform API's instead of commercials, publicity and money" – Ryan Holiday

In-short, marketing results today could mean an array of things from clicks, engagement, awareness, eyeballs, (vanity metrics) but growth marketing is comprehensive, represented by both digital and humanised offerings and it's metrics. Holistically purported to increase sales sustainability by acquiring enriched customer base. This is achieved by a democratic approach and resulting achievements through multiple departments of an organization. A Growth Marketer should look at the bigger, long term goals and work with any department from design, UX, marketing, sales, management, logistics, to ensure 'growth'.

Marketers, Now That We've "Acquired Your Interest", What Does it Actually Mean to be a Growth Marketer?

Well, all the above and more. That might seems like a herculean task. How does one learn, master and implement such complex and diverse skill sets given such obstacles as time, cost and most importantly niche knowledge. Yes it might seem like an uphill task but you're in luck.

Introducing Commerce.Asia, South East Asia's Omnichannel Commerce Ecosystem builder. Commerce.Asia understand the need for growth marketers today and has inked a strategic partnership with globally accredited Silicon Valley based Growth Acceleration Academy to operate their Growth Marketing Program here in Kuala Lumpur exclusively. This flexible 12 weeks program is comprehensively designed to equip marketers with the precise knowledge and skill-set required to become a growth marketer. This is further fuelled by the guidance from renowned and successful industry leaders, mentors and instructors.

The flagship program is set to commence on April 2018 with very limited seats to ascertain the quality and the foreseen results are optimised. So marketers, don't miss out on this valuable opportunity, apply for a spot today and be among the pioneers to experience the first ever Silicon Valley based Growth Marketing Program in Malaysia and become an industry leader of your own right.