Was Your Marketing Spend Worth It?

An Offline Attribution Framework for Your Digital Campaign Spend Measurement

Is your marketing spend fully justified? Is valuable investment seeping through the cracks due to lack of sound measurement techniques? Are you unable to ensure high levels of seamless O2O transition where your digital advertising translates to actual purchase? Do you have enough access to real time consumer insight to navigate your digital advertising investment accurately?

In our experience with customers from retail and CPG industries, we understand that eventually, the only metric that actually matters for any marketing investment is actual walk-in rates in the store and completed transactions. It is important to see the impact of marketing investment at the most granular level-SKU or products actually sold. Other metrics like CPM and CTR sound great on paper, but they mean nothing if they don't convert to walk-ins and sales.

What is a Better Way to Navigate and Measure Your Digital Advertising Journey?

The key is a digital advertising solution with the game-changing mission to help marketers drive incremental sales and acquire new customers. A critical part of this is to measure and quantify success in ways that matter-leveraging large custom-built audience segments and explicitly attributing purchase to targeting tactics.

Our End Goal: Drive Actual Footfalls and Purchase

We help retail and CPG brands acquire real customers. Digital campaigns should be focused on driving volumes to your point of sale and eventually, converting leads to measurable dollar value.

The Measurement Framework

1. Managed-Service Model Agencies and brands can work on a managed-service model to reach offline consumers with DSP/DMP solutions.

2. Always-On Location Data SDK solutions track always-on location data anonymously from millions of devices globally, giving highly accurate segmentation and profiling capabilities.

3. Itemized Receipt Data Collecting data from millions of itemized receipts across several hundred thousand retail locations provides attribution that enables brands to measure ROI like never possible before.

Key Capabilities

• Purchase-based targeting segments through access to pioneer Demand-Side Platform (DSP)
• Rich data sets for advertising and the ability to develop unique custom segments
• Seamless cross-device reach for consumers
• Precise and transparent campaign setup, launch, and measurement

The Attribution Difference

Traditional digital attribution stops at online actions. True O2O attribution measures:

• Physical in-store sales impact as an outcome of digital marketing campaigns
• Near real-time attribution data
• SKU-level and product-level impact measurement
• Location and transaction-level attribution

This framework enables marketers to finally answer the question: "Was your marketing spend worth it?" with concrete, revenue-tied data rather than proxy metrics.

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Are you ready to revamp your digital marketing measurement framework? Are you ready to make accountability and sales the key criteria for your digital marketing investment?