A Christmas Wishlist from Marketing Heaven.

The festivities have begun, pop up food, art and decor stalls are coming up around the world from Bangaroo Reserve to Sydney Fish Market and Selfridges to Oxford Street. Locals and tourists alike are out exploring Finders Keepers Markets, loading up their pantries, and the malls are all decked up!

The time for generous gifting and shopping is here and so is the time of the year when everyone draws up their wishlists with hope in their eyes and plans for the future. Every smart, clued in and with it marketer has only one wish for Christmas – deep consumer insight that tells new stories and reconfirms old ones. That's what makes geomarketing and location intelligence the Holy Grail of marketing – this holiday season and beyond.

In our conversations with marketers through the last few months, here's the definitive Christmas Wishlist that we are hoping to fulfill with LifeSight.

We Want to See Our Customers – Online and Offline

At LifeSight, we combine location intelligence with several diverse and legitimate consumer data sources. This ensures that our intelligent markets get exactly what they wish for – a complete, comprehensive picture of the customer's journey from research and discovery to purchase and aftersales.

We Want to Know Their Shopping and Decision-Making Moments as They Happen

Purchase decisions are going to happen at break-neck speed this time of the year. From finalizing the little gifts for friends and family to the Christmas brunch menu, your customers are going to have several decisive moments in their shopping journey – heavily in the holiday season and moderately through the year. Location intelligence helps smart marketers make the most of these vital moments and lets them deliver the most persuasive messages during them. From targeting competition to discount coupons, there are many ways you can turn a contemplative moment to the one where your customer swipes that card and goes home happy. Don't miss out on it!

We Want to Know What's Going on at Our Competitor's Outlet

Marketers love competitive intelligence. "We will do up our stores well, give the discounts, set the merchandise the way we love, sure. But we also need to make sure that we aren't missing anything that our competitor is doing right." – that's the essence of competitive intelligence. With location data powered by LifeSight, marketers have it a little easier. They no longer need to sneak a peek into their competitor's stores. Instead, they can monitor shopping locations, customer movements, transactions, and footfalls in black and white and not even a bit of empty assumptions!

When Christmas is Over, We Want to Know Who Did Well

Holiday marketing is truly multi-channel now. TV ads are at their peak, OOH is everywhere, digital advertising kicks in like never before, and branded Santas are the order of the day. The complexity of attribution is unimaginable in such times, even as marketers try to move away traditional models like last click. The good news is that the complexity doesn't get much better other times of the year, so if you are going to invest in a brand new attribution model, now is the time to do it.

With LifeSight, you have the power to trace the online and offline journeys of your consumers and attribute purchase to a specific decision-making exposure to specific marketing touchpoints. For example, if Jenny goes to a Woolsworth outlet after seeing its billboard on King Street Wharf that told her about the heavy discounts on baking goods, LifeSight will tell you just that! If she saw an ad on Facebook while browsing at work, got into her car, and drove straight to the Woolsworth outlet, you will know that you need to attribute her purchase to that digital ad.

For once, smart marketers have someone to fulfill their Christmas wishes too, after years of revenues targets and ROI questions looming large after every shopping season. It's Christmas for everyone because LifeSight's got your back!