{"version":"https://jsonfeed.org/version/1","title":"Logan Sivanasen","home_page_url":"https://logansivanasen.com/writing","items":[{"id":"the-great-flattening-chapter-5-ai-flattened-the-org-chart","url":"https://logansivanasen.com/writing/the-great-flattening-chapter-5-ai-flattened-the-org-chart","title":"The Great Flattening - Chapter 5: AI Flattened the Org Chart. Now What Does a Winning Company Look Like?","content_text":"Chapter 5 of The Great Flattening series. A winning company is not thinner. It is clearer, faster, and built on trust.","date_published":"May 21, 2026"},{"id":"the-great-flattening-chapter-4-the-great-flattening","url":"https://logansivanasen.com/writing/the-great-flattening-chapter-4-the-great-flattening","title":"The Great Flattening - Chapter 4: Cut Too Deep and You Break the Company","content_text":"Chapter 4 of The Great Flattening series. A flatter company is not always a stronger one. The real test is whether the work improves after the cut.","date_published":"May 14, 2026"},{"id":"the-great-flattening-chapter-3-org-chart-flows","url":"https://logansivanasen.com/writing/the-great-flattening-chapter-3-org-chart-flows","title":"The Great Flattening - Chapter 3: Your Org Chart Is Lying to You. The Real Company Runs Through Flows.","content_text":"Chapter 3 of The Great Flattening series. Your org chart shows authority. The workflow shows where value moves. AI does not ask which department owns the problem - it finds the friction, the slow handoff, the unclear decision right. The companies that thrive will not have the neatest org charts. They will have the clearest flows.","date_published":"May 7, 2026"},{"id":"the-great-flattening-chapter-2-ai-does-not-remove-work-it-removes-layers","url":"https://logansivanasen.com/writing/the-great-flattening-chapter-2-ai-does-not-remove-work-it-removes-layers","title":"The Great Flattening - Chapter 2: AI Does Not Remove Work. It Removes Layers.","content_text":"Chapter 2 of The Great Flattening series. AI is not removing work. It is removing the delay around the work. The approvals, the formatting, the status updates, the meeting summaries, the handoffs - these are not the work. They are the layers around the work. And when the layers go, the work accelerates.","date_published":"Apr 30, 2026"},{"id":"the-great-flattening-chapter-1-middle-management-is-not-dead-but-its-job-description-is","url":"https://logansivanasen.com/writing/the-great-flattening-chapter-1-middle-management-is-not-dead-but-its-job-description-is","title":"The Great Flattening - Chapter 1: Middle Management Is Not Dead. But Its Job Description Is.","content_text":"Chapter 1 of The Great Flattening series. AI is not removing managers. It is removing the wrong work. The information gatekeeper, the status updater, the meeting scheduler, the report compiler - those tasks are being automated. What remains is the work that middle management was always supposed to be doing.","date_published":"Apr 23, 2026"},{"id":"the-2026-ai-native-company-chapter-5-the-ai-native-org-chart-fewer-handoffs-fewer-tools-more-growth","url":"https://logansivanasen.com/writing/the-2026-ai-native-company-chapter-5-the-ai-native-org-chart-fewer-handoffs-fewer-tools-more-growth","title":"The 2026 AI-Native Company - Chapter 5: The AI-Native Org Chart. Fewer Handoffs, Fewer Tools, More Growth.","content_text":"Chapter 5 of The 2026 AI-Native Company series. The org chart is the most underrated strategy document in any company. It determines how decisions flow, how information travels, how fast ideas become execution. The AI-native org chart looks different - and it produces different results.","date_published":"Apr 16, 2026"},{"id":"the-2026-ai-native-company-chapter-4-runs-in-real-time-most-teams-still-work-in-delays","url":"https://logansivanasen.com/writing/the-2026-ai-native-company-chapter-4-runs-in-real-time-most-teams-still-work-in-delays","title":"The 2026 AI-Native Company - Chapter 4: The AI-Native Company Runs in Real Time. Most Teams Still Work in Delays.","content_text":"Chapter 4 of The 2026 AI-Native Company series. There is a specific kind of competitive disadvantage building right now in most organizations. It is not visible in the org chart or the strategy deck. It lives in the gap between when something happens and when the business responds to it.","date_published":"Apr 9, 2026"},{"id":"the-2026-ai-native-company-chapter-3-does-not-run-campaigns-it-runs-conversations","url":"https://logansivanasen.com/writing/the-2026-ai-native-company-chapter-3-does-not-run-campaigns-it-runs-conversations","title":"The 2026 AI-Native Company - Chapter 3: The AI-Native Company Does Not Run Campaigns. It Runs Conversations.","content_text":"Chapter 3 of The 2026 AI-Native Company series. Every campaign is a batch. A batch of content, a batch of timing, a batch of assumptions about what the audience wants right now. The AI-native company has moved past campaigns. It runs always-on conversations driven by real-time signals.","date_published":"Apr 2, 2026"},{"id":"the-2026-ai-native-company-chapter-2-your-next-best-hire-might-not-be-a-person","url":"https://logansivanasen.com/writing/the-2026-ai-native-company-chapter-2-your-next-best-hire-might-not-be-a-person","title":"The 2026 AI-Native Company - Chapter 2: Your Next Best Hire Might Not Be Human. How to Lead Teams of People and AI Agents.","content_text":"Chapter 2. The org chart is changing - not because AI replaces people, but because it redefines what a 'role' actually is. The companies pulling ahead in 2026 are not hiring more people. They are redesigning work around human-agent teams.","date_published":"Mar 26, 2026"},{"id":"the-2026-ai-native-company-chapter-1-most-companies-dont-have-an-ai-strategy","url":"https://logansivanasen.com/writing/the-2026-ai-native-company-chapter-1-most-companies-dont-have-an-ai-strategy","title":"The 2026 AI-Native Company - Chapter 1: Most Companies Don't Have an AI Problem. They Have an Operating Model Problem.","content_text":"Chapter 1 of a new series. Most companies in 2026 don't have an AI strategy. They have a list of AI purchases. Tools stacked on tools, pilots running in parallel, budgets scattered across departments - and no one can explain how it all connects to revenue, margin, or competitive advantage.","date_published":"Mar 19, 2026"},{"id":"synthetic-ai-chapter-5-the-24-hour-response-system","url":"https://logansivanasen.com/writing/synthetic-ai-chapter-5-the-24-hour-response-system","title":"Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook - The 24-Hour Response System","content_text":"Chapter 5 of 5. Most teams do not fail on intelligence - they fail on choreography. The first 24 hours should run on three parallel tracks, not one sequential chain. Severity routing protects both speed and judgment. You do not win the first day by proving everything. You win it by coordinating everything.","date_published":"Mar 12, 2026"},{"id":"synthetic-ai-series-deepfakes-fake-proof-brand-ship-faster-ch4","url":"https://logansivanasen.com/writing/synthetic-ai-series-deepfakes-fake-proof-brand-ship-faster-ch4","title":"Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook - Ship Faster Without a PR Crisis. Two Lanes, One Log.","content_text":"Chapter 4 of 5. Old world: if you got something wrong, you could correct it quietly. New world: the screenshot spreads before your team even sees the comment. That's the Synthetic AI era. This chapter introduces the Two Lanes, One Log framework for shipping content faster while keeping high-risk claims defensible.","date_published":"Mar 5, 2026"},{"id":"synthetic-ai-series-deepfakes-fake-proof-brand-ads-stop-demand-theft-ch3","url":"https://logansivanasen.com/writing/synthetic-ai-series-deepfakes-fake-proof-brand-ads-stop-demand-theft-ch3","title":"Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook - Lookalike Ads and Brand Hijacks. Stop Demand Theft.","content_text":"Chapter 3 of 5. If someone cloned your top-performing ad tonight, kept your logo, tweaked the offer, and quietly pointed it to their site instead of yours... how long would you keep funding their pipeline before anyone on your side noticed? This chapter covers lookalike ads and brand hijacks as a revenue leak you can actually measure, monitor, and shut down.","date_published":"Feb 26, 2026"},{"id":"synthetic-ai-series-deepfakes-fake-proof-brand-defense-playbook-ch2","url":"https://logansivanasen.com/writing/synthetic-ai-series-deepfakes-fake-proof-brand-defense-playbook-ch2","title":"Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook - Fake Proof Will Hit Your Campaigns. Build The Control Plan.","content_text":"Chapter 2 of 5. If a believable thread dropped tomorrow claiming your product made results worse, how many hours would it take your company to disprove it in public? Most teams are shipping campaigns that assume proof is stable. They are not running a business that assumes proof can be forged on demand.","date_published":"Feb 17, 2026"},{"id":"synthetic-ai-series-deepfakes-fake-proof-brand-defense-playbook","url":"https://logansivanasen.com/writing/synthetic-ai-series-deepfakes-fake-proof-brand-defense-playbook","title":"Synthetic AI Series: Deepfakes, Fake Proof, and the Brand Defense Playbook","content_text":"Chapter 1 of 5. Your Brand Will Get Impersonated. What To Do First. If a fake version of your brand went live this morning, how long until you noticed? A synthetic 'official' post can now copy your logo, your tone, and a landing page that passes a casual glance.","date_published":"Feb 12, 2026"},{"id":"ai-in-marketing-ai-native-marketers-calm-teams-clean-stacks-your-2026-survival-guide","url":"https://logansivanasen.com/writing/ai-in-marketing-ai-native-marketers-calm-teams-clean-stacks-your-2026-survival-guide","title":"AI in Marketing: AI-Native Marketers, Calm Teams, Clean Stacks. Your 2026 Survival Guide.","content_text":"Chapter 5 of 5. This one pulls together people, work design, and martech into a 12-month survival map. The pressure triangle: skills, burnout, and stack bloat converging on one marketer.","date_published":"Feb 5, 2026"},{"id":"ai-in-marketing-show-me-the-return-a-simple-playbook-for-proving-roi","url":"https://logansivanasen.com/writing/ai-in-marketing-show-me-the-return-a-simple-playbook-for-proving-roi","title":"AI in Marketing: Show Me the Return: A Simple Playbook for Proving ROI on AI-Powered Marketing","content_text":"Chapter 4 of 5. Your CFO does not care how many prompts your team ran last quarter. They care if AI is moving revenue, margin, and efficiency in a way they can explain to the board without sweating.","date_published":"Jan 29, 2026"},{"id":"ai-in-marketing-content-at-scale-brand-still-intact-how-to-use-ai-for-creative-w","url":"https://logansivanasen.com/writing/ai-in-marketing-content-at-scale-brand-still-intact-how-to-use-ai-for-creative-w","title":"AI in Marketing: Content at Scale, Brand Still Intact - How to Use AI for Creative Without Sounding Like Everyone Else","content_text":"Chapter 3 of 5. The fastest way to kill your brand in 2026 is to let AI write like everyone else. This chapter is your playbook for getting the scale without losing the soul.","date_published":"Jan 22, 2026"},{"id":"ai-in-marketing-beyond-hi-first-name-using-ai-for-personalization-without-creepi","url":"https://logansivanasen.com/writing/ai-in-marketing-beyond-hi-first-name-using-ai-for-personalization-without-creepi","title":"AI In Marketing: Beyond 'Hi {First Name}' - Using AI for Personalization Without Creeping Customers Out","content_text":"Chapter 2 of 5. Your customer doesn't want a brand that 'knows everything'. They want a brand that remembers the right things, at the right time, for the right reasons.","date_published":"Jan 15, 2026"},{"id":"ai-in-marketing-2026-now-ai-in-marketing-is-already-here-so-why-do-so-many-teams","url":"https://logansivanasen.com/writing/ai-in-marketing-2026-now-ai-in-marketing-is-already-here-so-why-do-so-many-teams","title":"AI in Marketing 2026: Why Do So Many Teams Still Feel Behind?","content_text":"Chapter 1 of 5. If 8 out of 10 marketers are already using AI, why does your marketing still feel mostly manual? You don't have an AI tools problem. You have an AI operating model maturity problem.","date_published":"Jan 8, 2026"},{"id":"agentic-revenue-systems-automation-productivity-and-growth-with-guardrails-chapt","url":"https://logansivanasen.com/writing/agentic-revenue-systems-automation-productivity-and-growth-with-guardrails-chapt","title":"Agentic Revenue Systems: Making Agents Work - Org Redesign, Cadence, and the Calm Stack","content_text":"Chapter 5 of 5. If your revenue team adds agents this quarter, will you get leverage or just faster chaos? Most teams are building automation piles with confidence problems.","date_published":"Dec 26, 2025"},{"id":"agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-4","url":"https://logansivanasen.com/writing/agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-4","title":"Agentic Revenue Systems: Agentic ROI in Practice - Revenue, Time, and Decision Quality","content_text":"Chapter 4 of 5. If your AI agents disappeared tomorrow, could you explain what actually broke in the revenue engine? This chapter provides the ROI framework for agentic systems.","date_published":"Dec 18, 2025"},{"id":"agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-3","url":"https://logansivanasen.com/writing/agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-3","title":"Agentic Revenue Systems: Adaptive Intelligence in Motion - Scoring, Routing & Nurturing","content_text":"Chapter 3 of 5. What if your revenue engine could quietly rewire itself every week based on who actually closed, who replied, and who ignored you?","date_published":"Dec 11, 2025"},{"id":"agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-2","url":"https://logansivanasen.com/writing/agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-2","title":"Agentic Revenue Systems: Time Back to Sell - Where Agentic Systems Unlock GTM Growth","content_text":"Chapter 2 of 5. If AI is making us so productive, why are my reps still updating CRM at 9 p.m.? This chapter breaks down where agentic systems genuinely give time back across the funnel.","date_published":"Dec 4, 2025"},{"id":"agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-1","url":"https://logansivanasen.com/writing/agentic-revenue-systems-automation-productivity-growth-with-guardrails-chapter-1","title":"Agentic Revenue Systems: From Automation to Agents - Designing Your First Revenue Loop","content_text":"Chapter 1 of 5. If your SDR team vanished for a week, would your inbound still convert? The problem isn't that you lack automation. It's that your automation has no intent.","date_published":"Nov 27, 2025"},{"id":"the-augmented-leader-leveraging-ai-for-strategic-advantage-redefining-team-roles","url":"https://logansivanasen.com/writing/the-augmented-leader-leveraging-ai-for-strategic-advantage-redefining-team-roles","title":"The Augmented Leader: Leveraging AI for Strategic Advantage - Redefining Team Roles in the Age of AI","content_text":"AI works. Your workflow design might have failed. This final chapter demonstrates how top teams stop 'tool drops' and rebuild one material decision with clear roles, new rituals, and hard KPIs.","date_published":"Nov 20, 2025"},{"id":"the-augmented-leader-leveraging-ai-for-strategic-advantage-your-ai-is-making-sec","url":"https://logansivanasen.com/writing/the-augmented-leader-leveraging-ai-for-strategic-advantage-your-ai-is-making-sec","title":"The Augmented Leader: Leveraging AI for Strategic Advantage - Your AI Is Making Secret Decisions. Here's How To Stop It.","content_text":"AI isn't just working with you, it's quietly making decisions for you. From ad budgets to hiring shortlists, invisible algorithms are already shaping your outcomes.","date_published":"Nov 13, 2025"},{"id":"the-augmented-leader-leveraging-ai-for-strategic-advantage-building-your-ai-stac","url":"https://logansivanasen.com/writing/the-augmented-leader-leveraging-ai-for-strategic-advantage-building-your-ai-stac","title":"The Augmented Leader: Building Your AI Stack - The Leader's Guide to Integration Without Chaos","content_text":"Chapter 3 of 5. If every team bought its own 'AI assistant' this week, would you get leverage or a mess? Most companies are failing at AI because the stack wasn't designed for leverage.","date_published":"Nov 6, 2025"},{"id":"the-augmented-leader-leveraging-ai-for-strategic-advantage-the-decision-upgrade-","url":"https://logansivanasen.com/writing/the-augmented-leader-leveraging-ai-for-strategic-advantage-the-decision-upgrade-","title":"The Augmented Leader: Leveraging AI for Strategic Advantage - The Decision Upgrade: When to Automate, Augment, or Stay Human","content_text":"Chapter 2 of 5. If every decision could be faster, would you still trust them all? The edge isn't more automation. The edge is knowing where machines should run, where humans must lead, and how the two learn from each other.","date_published":"Nov 1, 2025"},{"id":"the-augmented-leader-leveraging-ai-for-strategic-advantage-your-ai-roi-playbook-","url":"https://logansivanasen.com/writing/the-augmented-leader-leveraging-ai-for-strategic-advantage-your-ai-roi-playbook-","title":"The Augmented Leader: Your AI ROI Playbook - Turning Experiments into Enterprise Value","content_text":"Chapter 1 of 5. What if the real measure of your AI success isn't how many pilots you've run but how much enterprise value you've compounded?","date_published":"Oct 23, 2025"},{"id":"the-growth-blueprint-the-retention-moat-crafting-experiences-customers-choose-to","url":"https://logansivanasen.com/writing/the-growth-blueprint-the-retention-moat-crafting-experiences-customers-choose-to","title":"The Growth Blueprint: The Retention Moat - Crafting Experiences Customers Choose To Stay For","content_text":"Everyone talks about growth. Few talk about what really sustains it. It's not more leads. It's not more ads. It's the moments that make customers choose to stay.","date_published":"Oct 16, 2025"},{"id":"the-growth-blueprint-ai-that-sells-using-models-to-prioritize-personalize-and-pr","url":"https://logansivanasen.com/writing/the-growth-blueprint-ai-that-sells-using-models-to-prioritize-personalize-and-pr","title":"The Growth Blueprint: AI That Sells: Using Models to Prioritize, Personalize, and Predict (Without Losing the Plot)","content_text":"If your AI disappeared tomorrow, would your revenue drop-or would your teams just get busier doing the same old work? This piece breaks down what AI that actually sells looks like in practice.","date_published":"Oct 9, 2025"},{"id":"the-growth-blueprint-product-led-growth-meets-human-led-trust-todays-winning-hyb","url":"https://logansivanasen.com/writing/the-growth-blueprint-product-led-growth-meets-human-led-trust-todays-winning-hyb","title":"The Growth Blueprint: Product-Led Growth Meets Human-Led Trust: Today's Winning Hybrid GTM Strategy","content_text":"Are you chasing signups, or creating customers? That question separates busy funnels from real growth. The difference comes down to how well you pair a product-led engine with the right human touches.","date_published":"Oct 2, 2025"},{"id":"the-growth-blueprint-cfo-metrics-that-drive-growth-without-breaking-the-brand","url":"https://logansivanasen.com/writing/the-growth-blueprint-cfo-metrics-that-drive-growth-without-breaking-the-brand","title":"The Growth Blueprint: CFO Metrics That Drive Growth Without Breaking The Brand","content_text":"Chapter 2 of 5. Imagine your vanity metrics vanish tomorrow; likes, clicks, shares. Could you still defend your budget in front of Finance?","date_published":"Sep 25, 2025"},{"id":"the-growth-blueprint-from-funnels-to-flywheels-how-revenue-architecture-prints-g","url":"https://logansivanasen.com/writing/the-growth-blueprint-from-funnels-to-flywheels-how-revenue-architecture-prints-g","title":"The Growth Blueprint: From Funnels to Flywheels - How Revenue Architecture Prints Growth on Repeat","content_text":"Chapter 1 of 5. Have you ever had a record-breaking month... and then struggled to repeat it? That's the problem with campaign-driven growth.","date_published":"Sep 18, 2025"},{"id":"ai-vs-human-craft-the-cost-of-losing-quirk-why-uniform-ai-outputs-flatten-brands","url":"https://logansivanasen.com/writing/ai-vs-human-craft-the-cost-of-losing-quirk-why-uniform-ai-outputs-flatten-brands","title":"AI vs Human Craft: The Cost of Losing Quirk - Why Uniform AI Outputs Flatten Brands","content_text":"Chapter 5 of 5. Ever noticed how nearly every ad, post, or email is starting to feel the same? That's not just bad marketing, it's a business risk.","date_published":"Sep 11, 2025"},{"id":"ai-vs-human-craft-empathy-at-scale-can-ai-truly-understand-customer-context","url":"https://logansivanasen.com/writing/ai-vs-human-craft-empathy-at-scale-can-ai-truly-understand-customer-context","title":"AI vs Human Craft: Empathy at Scale - Can AI Truly Understand Customer Context?","content_text":"In a world saturated with AI-generated touchpoints, the pressing question keeps echoing: Can technology ever 'get' how our customers actually feel?","date_published":"Sep 4, 2025"},{"id":"ai-vs-human-craft-the-illusion-of-efficiency-when-speed-costs-more-than-it-saves","url":"https://logansivanasen.com/writing/ai-vs-human-craft-the-illusion-of-efficiency-when-speed-costs-more-than-it-saves","title":"AI vs Human Craft: The Illusion of Efficiency - When Speed Costs More Than It Saves","content_text":"AI has given us the ability to generate content in seconds. But here's the uncomfortable truth: faster isn't always better.","date_published":"Aug 28, 2025"},{"id":"ai-vs-human-craft-personalization-or-surveillance-the-ethical-line-every-cmo-nee","url":"https://logansivanasen.com/writing/ai-vs-human-craft-personalization-or-surveillance-the-ethical-line-every-cmo-nee","title":"AI vs Human Craft: Personalization or Surveillance? - The Ethical Line Every CMO Needs to Walk","content_text":"When does personalization cross into surveillance? Here's how great marketers are navigating that tightrope without losing trust.","date_published":"Aug 20, 2025"},{"id":"ai-vs-human-craft-ai-at-the-keyboard-humans-at-the-helm-a-playbook-for-keeping-b","url":"https://logansivanasen.com/writing/ai-vs-human-craft-ai-at-the-keyboard-humans-at-the-helm-a-playbook-for-keeping-b","title":"AI vs Human Craft: AI at the Keyboard, Humans at the Helm - A Playbook for Keeping Brand Voice Real","content_text":"AI can write faster than you blink... but can it capture the heartbeat of your brand? Here's how to keep brand voice authentic.","date_published":"Aug 13, 2025"},{"id":"the-new-age-of-marketing-how-to-blend-ai-with-human-insight-for-true-growth","url":"https://logansivanasen.com/writing/the-new-age-of-marketing-how-to-blend-ai-with-human-insight-for-true-growth","title":"The New Age of Marketing: How to Blend AI with Human Insight for True Growth","content_text":"We have more data than ever before-but are we better at connecting? Here's how to blend AI efficiency with human empathy.","date_published":"Aug 6, 2025"},{"id":"ai-gave-us-speed-but-are-we-losing-the-soul-of-marketing","url":"https://logansivanasen.com/writing/ai-gave-us-speed-but-are-we-losing-the-soul-of-marketing","title":"AI Gave Us Speed. But Are We Losing the Soul of Marketing?","content_text":"We can now generate full campaigns in minutes. But are we still moving people-or just moving fast?","date_published":"Jul 30, 2025"},{"id":"when-marketing-meets-ops-why-the-future-is-revops-driven-storytelling","url":"https://logansivanasen.com/writing/when-marketing-meets-ops-why-the-future-is-revops-driven-storytelling","title":"When Marketing Meets Ops: Why the Future Is RevOps-Driven Storytelling","content_text":"Marketing isn't just about making noise anymore. It's about making impact. Welcome to the era of RevOps-Driven Storytelling.","date_published":"Jul 23, 2025"},{"id":"dear-founders-growth-isnt-just-paid-media","url":"https://logansivanasen.com/writing/dear-founders-growth-isnt-just-paid-media","title":"Dear Founders: Growth Isn't Just About Running More Ads","content_text":"When it's time to grow, the default answer is often 'Let's run more ads'. But real, sustainable growth rarely begins in an ad dashboard.","date_published":"Jul 15, 2025"},{"id":"the-metrics-we-forgot-what-marketers-should-really-be-measuring-in-2025","url":"https://logansivanasen.com/writing/the-metrics-we-forgot-what-marketers-should-really-be-measuring-in-2025","title":"The Metrics We Forgot: What Marketers Should Really Be Measuring in 2025","content_text":"We've long prided ourselves on being 'data-driven.' But somewhere along the way, we confused activity for impact.","date_published":"Jul 8, 2025"},{"id":"beyond-the-funnel-how-marketers-became-growth-architects","url":"https://logansivanasen.com/writing/beyond-the-funnel-how-marketers-became-growth-architects","title":"Beyond the Funnel: How Marketers Became Growth Architects","content_text":"Marketing is no longer just about messaging-it's about momentum. The funnel is broken, and the best marketers are building flywheels instead.","date_published":"Jun 23, 2025"},{"id":"was-your-marketing-spend-worth-it","url":"https://logansivanasen.com/writing/was-your-marketing-spend-worth-it","title":"Was Your Marketing Spend Worth It?","content_text":"An offline attribution framework for your digital campaign spend measurement. The only metric that matters is actual walk-in rates and completed transactions.","date_published":"Nov 21, 2020"},{"id":"if-ecommerce-is-the-new-gold-whats-the-new-oil","url":"https://logansivanasen.com/writing/if-ecommerce-is-the-new-gold-whats-the-new-oil","title":"If eCommerce Is The New Gold, What's The New Oil?","content_text":"eCommerce has been seen to overshadow traditional retail. But eCommerce as a standalone would not cut it. Enter Omnichannel Commerce-the New Retail.","date_published":"Aug 8, 2018"},{"id":"first-ever-silicon-valley-growth-marketing-program-in-malaysia","url":"https://logansivanasen.com/writing/first-ever-silicon-valley-growth-marketing-program-in-malaysia","title":"First Ever Silicon Valley Growth Marketing Program in Malaysia","content_text":"Commerce.Asia understand the need for growth marketers today and has inked a strategic partnership with globally accredited Silicon Valley based Growth Acceleration Academy to operate their Growth Marketing Program here in Kuala Lumpur exclusively.","date_published":"Apr 3, 2018"},{"id":"the-rise-of-omnichannel-commerce","url":"https://logansivanasen.com/writing/the-rise-of-omnichannel-commerce","title":"The Rise of Omnichannel Commerce","content_text":"The commerce ecosystem today has evolved tremendously from traditional methods of selling. Enter Omnichannel Commerce - the ecosystem comprising sales channels and technology enablers.","date_published":"Mar 30, 2018"},{"id":"introducing-commerceasia","url":"https://logansivanasen.com/writing/introducing-commerceasia","title":"Introducing Commerce.Asia","content_text":"Introducing Commerce.Asia - South East Asia's Omnichannel Commerce Ecosystem builder, designed to help brands navigate the complex landscape of modern retail.","date_published":"Mar 19, 2018"},{"id":"a-christmas-wishlist-from-marketing-heaven","url":"https://logansivanasen.com/writing/a-christmas-wishlist-from-marketing-heaven","title":"A Christmas Wishlist from Marketing Heaven.","content_text":"For once, smart marketers have someone to fulfill their Christmas wishes too, after years of revenues targets and ROI questions looming large after every shopping season. 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